Linda Yaccarino has been appointed as the new CEO of Twitter, replacing Jack Dorsey.
Yaccarino previously worked at NBCUniversal, where she was the chairman of advertising and partnerships.
She has an impressive track record in the media industry, and is expected to bring valuable experience to Twitter.
Yaccarino's appointment has been met with optimism from investors and analysts, who believe she can help Twitter grow its advertising revenue.
Twitter's advertising revenue has been lagging behind that of its competitors, such as Facebook and Google.
Yaccarino has a reputation for being a skilled negotiator and strategist, which could help her navigate the complex world of social media advertising.
One of her key challenges will be to balance Twitter's commitment to free speech with the need to tackle hate speech and misinformation on the platform.
Yaccarino has expressed a commitment to diversity and inclusion, which could help her address some of the criticisms leveled at Twitter in recent years.
Twitter has been criticized for not doing enough to combat hate speech and harassment on its platform, particularly against women and minorities.
Yaccarino's appointment represents a new chapter for Twitter, and there is hope that she will bring fresh ideas and a new perspective to the company.